Nike ReUse a Shoe and Let me Play Campaigns

Catywampus worked with NIKE and Phoenix’s Off Madison Ave. agency to create two unique campaigns:  Reuse A Shoe focused on NIKE’s efforts to recycle worn shoes and turn them into valuable materials (such as new playing fields) that benefitted troubled/neglected areas of the country.  Similarly, the Let Me Play campaign allowed teens to build online videos and other “mash-ups” in order to win points for their schools and towns that could be redeemed for equipment and other beneficial upgrades.